Off Page SEO Online Marketing

A Beginner’s Guide to Off Page SEO Practices

Even the most amateur website designer should be familiar with simple on page SEO practices such as keyword density, keyword placement, and the use of html formatting. However, many people aren’t aware of the fact that the things that they do elsewhere on the web can also influence their search engine ranking.

If you aren’t using off page SEO practices yet, then you need to seriously think about what you are doing. You will usually be able to dramatically increase your websites ranking through a few simple actions, including:

  1. Build a good reputation:

If you have a good reputation, people will be more likely to talk positively about you and your website in other places on the internet. Believe it or not, search engine crawler bots collect data from places like reviews sites and forums to determine the perceived value of your website to your viewers. Building a good reputation can help you get decent reviews and an enhance the offline and online visibility of your website. This is especially important if you are selling a product or a service, as a poor reputation will effectively cripple you.

  1. Build a good social media presence:

Engaging with your online audience regularly and in a timely manner is something which can greatly increase the success of your business or website. People are much more likely to return to your website if they feel that they have things in common with you, that they can ask you questions and expect a concise response, and that you care about them in some way. If you don’t already have at least one social media account associated with your site, then you need to start one!

  1. Visit forums and other blogs:

Websites like Reddit and Quora are very good places to start your off-page SEO journey. Commenting on other people’s posts and providing informative answers to questions is a great way to get noticed, and can improve your sites ratings and visitor numbers a lot.

  1. Think about the type of content you are using:

The modern world is ruled by visual content. Sure, words are great. Without decent written content, you will find it a lot harder to get any viewers to your website. However, using things like videos and images can greatly increase your reach. Think about creating a YouTube account and posting videos both there and on your website. You will be surprised at how effective actions like this can be!

Final Word:

If you don’t use at least a couple of the above off-page SEO practices already, then you are doing something wrong! If you want to get the maximum number of visitors to your website, then you need to get a good search engine ranking, and off page SEO is essential to do this!

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