How To Remain Drugs-Free Whilst Working Online From Home Business Advice

How To Remain Drugs-Free Whilst Working Online From Home

For anyone entering drug rehab, emotions can range from fear to anger, from nervousness to gratitude for those who are thankful that they have finally found a pathway to escaping their drug addiction. Those who become addicted to drugs and speak about their experience of drug addiction will each point to one or more triggers that they recognise as the starting point.

Some will have childhood traumas, others may have been in abusive relationships, some may simply have been mixing with the wrong crowd as teenagers and some will cite the stress of their jobs that ignited their drug-taking. This will often have been as a result of things happening in their workplace, but what of those who work from home?

You might be shocked to learn that working from home can be the trigger for someone starting to take drugs. Given the recent past when many of us had no choice but to work from home due to Covid-19, there is no doubt that the number of those working from home falling into a spiral of drug-taking has increased.

Now, you might be someone who has dreamed of a job that allows you to work from home and cannot think why anyone would turn to drugs working from the comfort of their lounge. However, despite its many positive aspects, working at home form also has downsides, and dealing with these downsides can be the trigger.


Web Design

5 Web Design Failings That Can Reduce The Number Of Leads Your Website Generates

Is your website designed to generate leads for your business? We ask that because lead generation is one of the most common goals that any new web design is supposed to achieve. This is in contrast to websites that are purely designed to showcase and boost a business’s brand, or eCommerce websites where the obvious objective is to generate sales of products.

Coming back to websites that are designed to generate leads, you must have a great position or enticement for anyone to enter information on your website. This can range from a detailed quotation form where they enter multiple pieces of information to a simple opt-in box where they enter their email address.

Regardless of how simple or how complex the means of them moving from a visitor to lead is, there are core web design principles that apply to both. There are also several mistakes that you can make within your web design that can impair the lead generating function of your website and in the worst cases render it null and void completely. Here are five of the biggest web design failings that Slinky Creative can help you avoid within your web design.


Business Advice

5 Critical Web Design Features That Ensure Your Family Lawyers Website Attracts New Clients

Are you happy with the number of new clients your family lawyers business is attracting? Whether you are or not, we are sure that you would not say no to having more clients. After all, they are the lifeblood of your business. Attracting new clients can be done in several ways, with the most common being to market your family lawyers business to bring visitors to your website who then call you or leave their details so you can call them.

That all sounds great, but what happens when, despite excellent marketing in place, the number of leads generated is insufficient? There are several causes for this, including not targeting the correct audience with your marketing, but, invariably, the real culprit is a poorly designed website.

Your website is most likely the first aspect of your family lawyers business most potential clients see. As with anything related to business, if the first impression they have, thanks to your website, is good, then that is positive. But what if that first impression is poor. Additionally, what if your website is confusing, its navigation is complicated, or nothing that induces them to contact you? The result is, they leave.

Sadly, that is a scenario that countless businesses suffer from including family lawyers. This means no matter how much they spend on it or how effective their marketing is, the ROI is minimal due to poor website design. If any of this rings true for you, the good news is it can be rectified by ensuring some core web design features are present within your website.


Email Marketing Business Advice

3 Reasons Why Every Wills Lawyer Should Be Using Email Marketing

For many business owners, and that includes wills lawyers too, email is something which they use to send and receive communications with respect to the day to day running of their business. They see it as a necessary communication tool, and no more. Unfortunately, this means that they are missing out on an opportunity to use email to grow their business, by using it as part of their marketing strategy.

If you are also one of those business owners who have not yet starting using email marketing, then it is time to seriously consider it, not least, because many of your local competitors will be. When we are talking about using email marketing, we do not mean that you should simply start emailing random prospects with loads of sales and promotional messages. This is nothing more than spam, and using it is not only can tarnish your reputation.

Instead, the email marketing we are referring to, is planned, and conducted professionally, and whilst it should ultimately benefit your wills lawyers business, you should also have the aim that the emails you send to your email subscribers are going to benefit them too.

We could write an entire book in the many ways email marketing can be used, and the vast array of different emails you might send. However, if you approach it with the attitude that you want your email to inform, enlighten, help, and even entertain your email subscribers, you are already halfway to your email marketing campaign producing positive results. As for why you should be using email marketing, here are three of the most important reasons.


Best way to build backlinks Online Marketing

What is the best way to build backlinks to my website?

Link building is one of the most important SEO services that you can take if you would like to improve your search engine ranking. Basically, you need to do what you can to get authority websites to link back to your site.

Doing this will help Google see your website as an authority source in your niche, which will also make you rank better.

However, link building can be difficult, especially if you don’t know where to start. With this in mind, I’ve put together a short list of the best ways to build backlinks to your website. These include:

  1. Guest Post

Guest posting is one of the best ways to build high-quality backlinks to your website, especially if you have a decent budget to throw at your SEO efforts. Basically, guest posting involves writing a high-quality content with a link back to your website.

Sometimes, guest posting is free. The owner of the website that you’re posting to may be happy with getting free content, especially if you write well.


5 Ways to Ensure Your Office Relocation Goes Smoothly Business Advice

5 Ways to Ensure Your Office Relocation Goes Smoothly

Whenever an office relocation takes place it is in everyone’s interests that it goes smoothly. That includes you, your staff, your customers, and even the removalists who help you to make the move as it gives them one more satisfied customer. There are many things that can go wrong during to an office relocation, some of which may be out with your control, however, the vast majority of office relocations should go without a hitch.

There are several key actions that you can take to make sure that if your business is considering an office relocation, and if it goes ahead, it will be successful. Here are 5 ways in which those actions can be implemented and ensure, with the help of Perth Removalists, your office relocation goes smoothly.

#1: Choose Your New Location With Care

The new premises are often taken for granted when the logistics of an office relocation are being planned but given that they are going to influence the move’s success in a big way, they deserve a high level of thought and consideration.

For a start, your new offices are where your staff will be spending at least 8 hours every day so want them to be ones that you know they will like. Other elements such as access, the distance from your present location, and closeness to suppliers all need to be carefully considered when choosing your new location.


What Criteria Do I Look For When Choosing A Web Design Company For My Restaurant? Web Design

What Criteria Do I Look For When Choosing A Web Design Company For My Restaurant?

If you require a new website for your restaurant, then it can be somewhat daunting trying to work out how and where to go about it. The specialists at advise that when choosing a web design company, you make sure that they are experienced and can meet 5 core criteria that will ensure your restaurant’s website is a success.

#1 Skilled Designers

When talking about website design, that does mean that it has to be an artistic masterpiece, and in fact, the phrase, ‘less is more’ is very apt in these circumstances. Remember, when someone lands on your website, you want them to be looking to discover what food your restaurant offers or to see some reviews from previous diners. If they are distracted by garish colours and over-the-top graphics, they will most likely click away.

Proper web design ensures that a website is welcoming, attractive, and matches both the branding of the restaurant and the type of restaurant it is. For example, the design of an Italian restaurant’s website will look somewhat different from that of a burger bar.


Digital Marketing Online Marketing

What Is Digital Marketing And Why Is It Important

The modern world has become dominated by technology and technological advancements. At the same time, the business world is becoming more and more competitive. The rise of a global market means that small local businesses can have their market dominated by overseas companies and corporations.

This means that effective marketing is extremely important if you want to have a successful business. You have to show people why they should use your services or buy your products, and why you are better than your competitors. Digital marketing is a great way to do this.

What is digital marketing?

Basically, digital marketing is any sort of marketing which involves the use of a digital medium. Any kind of marketing which uses the internet is automatically defined as digital marketing, but the definition can also be expanded to include things like radio and tv advertising.


Does Your Legal Practice Need Digital Marketing? Online Marketing

Does Your Legal Practice Need Digital Marketing?

The legal profession is one that is very much dependent on gaining clients thanks to recommendations and referrals from existing clients, but to rely solely on this is a mistake. Marketing specialists would point out that many legal practices benefit hugely from digital marketing and as such gain many more clients than their competition.

Whilst gaining clients is undoubtedly a major benefit, it is not the only advantage that your legal practice can gain if it were to have a digital marketing campaign created for them. A digital marketing strategy is also essential for those legal practices who might be struggling or that have failed to see any significant upturn in the number of new clients from their current marketing efforts.

If this sounds a bit like your legal practice then these, and the other reasons below are why you need digital marketing from an expert digital marketing agency.

You Do Not Know Where Your Online Audience Is

Whilst there are some sectors where it is blatantly obvious where potential customers and clients can be found online, in the case of the legal sector, that might not be so. With a professional digital marketing campaign, your online audience can be identified, and the online properties and websites where they can be found can be targeted as part of that campaign.


Basic SEO Online Marketing

Basic SEO For Small Businesses

Search engine optimisation, or SEO, carries with it a mystique that many business owners believe belongs to some type of secret society. Others believe that website sites get ranked highly in search engine results using a combination of voodoo or Harry Potter magic.

In fact, SEO is not magic and is in fact based on algorithms which rely more on programming and logic than they do on any kind of wizardry. The reality is, rather than everything being kept a secret, Google and the other search engines publish lots of updates and advice that tell the online world what they are looking for when it comes to ranking websites.

For the search engines, their number one priority is to make the results they produce when someone enters a search term the most relevant they can. This is achieved by special programs called ‘bots’ visiting every website that exists, to establish what that site is about. To help this process search engines tell businesses, web designers, and SEO consultants what will help optimise a site in terms of its relevance to a search term.

There are two categories of optimisation which can be undertaken and these are ‘on-page optimisation’ and ‘off-page optimisation’. On-page refers to all the actions and optimisation you can perform within your website, and off-page are the actions which occur on other websites throughout the internet.