Online Marketing

Search Intent 3.0: Understanding How AI Interprets What Users Really Want

If you’ve looked at how much digital marketing has changed in the last couple of years, you might have noticed something unusual, a shift that the team at SLINKY has been tracking closely.

Today, search engines are completing people’s sentences, and sometimes even their thoughts.

This is because AI is no longer simply matching keywords; it is guessing, estimating, and occasionally over-analysing what the user intended to say.

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How To Remain Drugs-Free Whilst Working Online From Home Business Advice

How To Remain Drugs-Free Whilst Working Online From Home

For anyone entering drug rehab, emotions can range from fear to anger, from nervousness to gratitude for those who are thankful that they have finally found a pathway to escaping their drug addiction.

Those who become addicted to drugs and speak about their experience of drug addiction will each point to one or more triggers that they recognise as the starting point.

Some will have childhood traumas, others may have been in abusive relationships, some may simply have been mixing with the wrong crowd as teenagers and some will cite the stress of their jobs that ignited their drug-taking.

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Web Design

5 Web Design Failings That Can Reduce The Number Of Leads Your Website Generates

Is your website designed to generate leads for your business? We ask that because lead generation is one of the most common goals that any new web design is supposed to achieve.

This is in contrast to websites that are purely designed to showcase and boost a business’s brand, or eCommerce websites where the obvious objective is to generate sales of products.

Coming back to websites that are designed to generate leads, you must have a great position or enticement for anyone to enter information on your website.

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Business Advice

5 Critical Web Design Features That Ensure Your Family Lawyers Website Attracts New Clients

Are you happy with the number of new clients your family lawyer’s business is attracting? Whether you are or not, we are sure that you would not say no to having more clients.

After all, they are the lifeblood of your business.

Attracting new clients can be done in several ways, with the most common being to market your family lawyer’s business to bring visitors to your website who then call you or leave their details so you can call them.

That all sounds great, but what happens when, despite excellent marketing in place, the number of leads generated is insufficient?

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Email Marketing Business Advice

3 Reasons Why Every Wills Lawyer Should Be Using Email Marketing

For many business owners, and that includes wills lawyers too, email is something which they use to send and receive communications with respect to the day to day running of their business.

They see it as a necessary communication tool, and no more. Unfortunately, this means that they are missing out on an opportunity to use email to grow their business, by using it as part of their marketing strategy.

If you are also one of those business owners who have not yet starting using email marketing, then it is time to seriously consider it, not least, because many of your local competitors will be.

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Best way to build backlinks Online Marketing

What is the best way to build backlinks to my website?

Link building is one of the most important SEO services that you can take if you would like to improve your search engine ranking. Basically, you need to do what you can to get authoritative websites to link back to your site.

Doing this will help Google see your website as an authority source in your niche, which will also make you rank better.

However, link building can be difficult, especially if you don’t know where to start. With this in mind, I’ve put together a short list of the best ways to build backlinks to your website. These include:

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5 Ways to Ensure Your Office Relocation Goes Smoothly Business Advice

5 Ways to Ensure Your Office Relocation Goes Smoothly

Whenever an office relocation takes place it is in everyone’s interests that it goes smoothly. That includes you, your staff, your customers, and even the removalists who help you to make the move as it gives them one more satisfied customer.

There are many things that can go wrong during to an office relocation, some of which may be out with your control, however, the vast majority of office relocations should go without a hitch.

There are several key actions that you can take to make sure that if your business is considering an office relocation, and if it goes ahead, it will be successful.

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Digital Marketing Online Marketing

What Is Digital Marketing And Why Is It Important

The modern world has become dominated by technology and technological advancements. At the same time, the business world is becoming more and more competitive. The rise of a global market means that small local businesses can have their market dominated by overseas companies and corporations.

This means that effective marketing is extremely important if you want to have a successful business. You have to show people why they should use your services or buy your products, and why you are better than your competitors. Digital marketing is a great way to do this.

What is digital marketing?

Basically, digital marketing is any sort of marketing which involves the use of a digital medium. Any kind of marketing which uses the internet is automatically defined as digital marketing, but the definition can also be expanded to include things like radio and tv advertising.

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Does Your Legal Practice Need Digital Marketing? Online Marketing

Does Your Legal Practice Need Digital Marketing?

The legal profession is one that is very much dependent on gaining clients thanks to recommendations and referrals from existing clients, but to rely solely on this is a mistake.

Marketing specialists would point out that many legal practices benefit hugely from digital marketing and as such gain many more clients than their competition.

Whilst gaining clients is undoubtedly a major benefit, it is not the only advantage that your legal practice can gain if it were to have a digital marketing campaign created for them.

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Basic SEO Online Marketing

Basic SEO For Small Businesses

Search engine optimisation, or SEO, carries with it a mystique that many business owners believe belongs to some type of secret society.

Others believe that website sites get ranked highly in search engine results using a combination of voodoo or Harry Potter magic.

In fact, SEO is not magic and is in fact based on algorithms which rely more on programming and logic than they do on any kind of wizardry.

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Design Myths Web Design

Do Not Believe These Design Myths

If you are a web designer, there’s a chance that you have heard quite a few design myths over and over again.

Whether it is from your friends, your parents, or the clients you work with, there are plenty of myths to go around. Sometimes designers will even agree with them! Note that this doesn’t always make it true.

Let’s debunk a few of these myths and get the better answers:

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Internet Business Consultant Online Marketing

It Makes Sense To Employ An Internet Business Consultant When Starting An ECommerce Business

Starting an eCommerce business can be exciting and in the long term, very rewarding financially if it is setup correctly.

If not, it can become a costly nightmare which is why it makes sense to employ an internet business consultant when starting your eCommerce business.

The first thing they will be able to advise you on is which platform to use for your online store. For example, if you want to start with one or two private label products they are most likely going to recommend Amazon.

If you want to have a much bigger range of products, then Shopify is an option.

Beyond these two there are several other excellent eCommerce platforms that could be more suited to your business and this is why a eCommerce SEO consultant’s advice is important so that you get this right from the outset.

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WordPress Mistakes Web Design

WordPress Mistakes That You Need to Avoid

A lot of beginning web developers build their first website on a content management platform like WordPress.

WordPress is easy to use, very affordable (or even free in some cases) and comes with a huge range of add-ons and plugins to improve your new site.

However, there are still a lot of things that can go wrong with WordPress websites, as many novice developers have found out.

If you want to build a decent, functioning website, then you need to make sure that you avoid the following common mistakes that inexperienced WordPress users often make:

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Social Media Followers Online Marketing

6 Ways To Get More People To Follow You On Social Media

When it comes to online marketing for lawyers and law firms, social media is one of your most powerful tools. If you own, run, or simply manage the marketing for a law firm, you need to be aware of social media best practices.

One of the most important things when it comes to social media marketing is gaining followers.

The more followers you have, the more people who will see your content, and the more exposure you will have. However, getting more followers can be difficult at the best of times.

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Adwords Marketing Online Marketing

Effective Ways To Make Adwords Marketing More Profitable

Millions of words have been written about Google’s search engine and how SEO can get you to the top of the first page. Often it is a much harder than you are led to believe and in a lot of cases virtually impossible.

Thankfully, here is another way to get your website on the first page of Google’s search results and that is by using Adwords marketing.

Adwords is Google’s paid advertising platform and it is paying advertisers whose results you’ll often see at the top and on the right-hand side of the search results.

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SEO Best Practices Online Marketing

Tips For Keeping Up To Date With SEO Best Practices

Search engine optimisation (SEO) is an essential part of any successful website. Without undertaking some specific actions to optimise your site for search engine crawler bots, there is very little chance of you appearing highly in search engine rankings.

This means that you will receive very little organic traffic to your site, and you may find it difficult to obtain a decent audience.

However, if you ask SEO guru Peter Brittain, it is important to note that SEO best practices change regularly as different search engines update their ranking algorithms.

It is therefore essential to perform regular maintenance to make sure that you continue to rank highly for your targeted keywords, especially if you depend on high volumes of organic traffic for your business to succeed.

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Off Page SEO Online Marketing

A Beginner’s Guide to Off Page SEO Practices

Even the most amateur website designer should be familiar with simple on page SEO practices such as keyword density, keyword placement, and the use of html formatting.

However, many people aren’t aware of the fact that the things that they do elsewhere on the web can also influence their SEO ranking.

If you aren’t using off page SEO practices yet, then you need to seriously think about what you are doing. You will usually be able to dramatically increase your websites ranking through a few simple actions, including:

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Joomla Extensions Online Marketing

5 Joomla Extensions To Boost SEO For Your Website

One of the biggest challenges for any website owner using the Joomla CMS platform who wants to increase the number of visitors to their site is improving that website’s ranking within the search engines.

There are several ways to do this but one of the most effective is with the use of search engine optimisation or SEO as it is commonly referred to.

According to SEO Experts, SEO Sydney there are many SEO activities which can be done externally to the website such as increasing the number of backlinks to the site, but there are also several which need to be undertaken within the site itself.

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Digital Marketing Agency Online Marketing

How A Digital Marketing Agency Can Help Get Your Brand Established

No matter how big or small your business currently is, or if you are only just starting a business, the importance of having a respected and powerful brand is crucial.

You could try to do this yourself, but as with many functions within your business, the wisest way to develop your brand is by enlisting the help of a digital agency.

Not only will a digital marketing agency have the resources in terms of skilled marketers and branding experts, their experience of working with other businesses is a massive advantage to you.

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Online Business Web Design

Why Planning Your Web Design In Advance Is Essential For Every Online Business

As a business owner, you should be aware that good web design is essential for your business whether it sells physical products or services.

Your website is the storefront to an audience of thousands of potential customers and just like any brick and mortar store it must look professional and welcoming.

Excellent web design is about more than just making the home page look appealing, and if you want your website to be effective then planning its design and functionality is essential.

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Web Hosting Web Hosting

Web Hosting For Dummies

Starting your own website can seem like a great idea. The potential to make a passive income is huge – but only if you do things right. You might think that you have a great idea for a website which will fill an internet gap that other sites simply haven’t taken yet.

Unfortunately for you, the great idea is only the beginning. Building a great website doesn’t happen overnight, and there is a lot of work to do before you can even start adding content to your site. One of the first things that you need to do is choose web hosting.

What is web hosting?

Every single website is made up of some network of code framework which needs to be stored in an easily accessible location. The chances are that – unless you somehow have your own hosting system – you will have to use an external server to host your business.

These servers give you everything that you need to run your own website. They provide things like storage space for your code, files, and any other data that you have. They provide the computing power to keep your website up and running 24/7, and they often even provide tech support and things like that to help you when you get stuck.

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Black Hat SEO Online Marketing

Why Black Hat SEO Is A Ticking Time Bomb For Your Website

If you have been researching SEO for any length of time in the hope of boosting your company website’s search engine ranking you may have come across the terms ‘White Hat‘ and ‘Black Hat’.

These are terms which identify SEO techniques, and strategies at either end of the scale when it comes to whether the search engines, and in particular Google, approve of them.

With white hat SEO, all the actions which you or your SEO consultant take will be those which Google, and in turn the other search engine companies, accept are legitimate ways to try to help your website’s ranking.

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Effective Branding Branding

Five Ways Your Business Benefits From Effective Branding

If you speak to several business people about branding many of them will tell you ‘We’re too small to think about branding ourselves’, or ‘It’s just fancy marketing’ or worst of all ‘Branding won’t help us sell more’.

The sad fact is that people who think like this are preventing their businesses from reaching their full potential.

Effective branding doesn’t need to cost a fortune and the return on anything invested in branding your company properly will be enormous.

Here are five ways effective branding can bring significant benefits in terms of customers and profits.

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Building Website Web Design

Building Your First Website: Getting Started

Entering the internet as a content producer rather than a consumer can be a daunting prospect. However, the opportunities are vast, and are really only limited by your imagination.

There is money to be made if you approach things in a professional and innovative manner.

Most people who make money on the internet use a website of some form.

There is a lot of work involved in building your first website, including things like choosing a domain name, finding a web hosting provider to meet your needs, and creating your content.

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Social Media Marketing Online Marketing

Why Your Business Needs To Use Social Media Marketing

One of the biggest phenomena that the internet has created is social media.

Its use and influence are so widespread amongst the world’s online population that any business which wants to build its customer base and increase profits needs to ensure it has an effective social media marketing strategy in place.

Social media is a bit of a catch-all term for several sites and applications even though many people think it just refers to Facebook and Twitter.

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Quality Backlink Online Marketing

Elements That Determine A Quality Backlink In Google’s Eyes

Getting backlinks to your website is one of the most basic actions needed to improve the SEO of your website. In the past, the measure was purely how many backlinks you had so webmasters would obtain thousands of backlinks that were nothing more than spam.

Google got wise to this so now the amount of links you have going to your website is not as big a ranking factor as the quality of those links.

Nowadays, if you have two identical sites, the one having a thousand backlinks from insignificant sites will be outranked by a site with maybe only 50 links, but with those links all being of high quality.

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Logo Design Branding

How to Ensure Your Logo Design Boosts Your Branding

Logos are everywhere. Global corporations have them. Medium sized companies have them. Small businesses have them. Logos help with branding and marketing a company as well as creating an easily recognisable identity.

But simply having a logo isn’t enough, especially if it is poorly designed and has no impact when seen. It must be designed and created so that it is effective in promoting your brand in all manner of ways and mediums.

The first step in designing an effective logo has nothing to do with graphics or text. It is research, both internal and external. Identify what you want your company branding to convey, and what its mission is all about. Also, think about the sort of customers you are targeting and what appeals to them.

Externally, look at what is working well, both within your industry, and within others for potential ideas. Never copy another company’s logo, but by all means ask your designer to adapt design elements of other logos that have proved to be successful.

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Good Web Design Web Design

How To Make Visitors To Your Website Stay Longer With Good Web Design

Having spent time, money or both attracting visitors to your website the last thing you want to happen is for them to click away almost immediately because of poor web design. This can be avoided by ensuring some basic web design elements are implemented when building or updating your business website.

Firstly, you want to ensure when anyone clicks through to your website, that it loads in their browser quickly. Nothing makes visitors click away faster than having to wait for more than a couple of seconds for the page to load.  To help loads times media elements such as video and images should not be overused when designing your website and their file sizes should be minimised where possible.

Another way to quicken your site’s loading time is to avoid the use of scripting languages which create visual effects. Some scripts are not compatible with certain web browsers and are even prone to crashing, which is something you definitely don’t want to happen to your visitors.

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