When it comes to online marketing for lawyers and law firms, social media is one of your most powerful tools. If you own, run, or simply manage the marketing for a law firm, you need to be aware of social media best practices.
One of the most important things when it comes to social media marketing is gaining followers. The more followers you have, the more people who will see your content, and the more exposure you will have. However, getting more followers can be difficult at the best of times.
This is why we’ve put together a list of our top 6 ways to get more social media followers for your law firm. What are you waiting for – get started now!
- Post Content That’s Relevant
If you’re serious about getting as many people following your law firm’s social media pages as possible, then you need to think carefully about the type of content you post. Make sure that it’s relevant, that it’s interesting, and that it encourages people to react or engage with you.
- Think Carefully About How You Engage With People
The key to social media success is presenting yourself in a way that draws people in. Instead of being a boring old law firm page, show people the human behind the page. Sympathise with their problems, answer their questions, and do your best to help people wherever you can.
- Run A Competition
Social media competitions and giveaways are great ways to increase the number of followers you have. A popular way to gain followers is to offer the chance of winning a prize to people who like and share your page (on Facebook) or Retweet (on Twitter). This will dramatically increase your exposure, and should result in more followers.